Social media has revolutionized the way people communicate with each other and with the brands they love. Unlike the old email and phone-based communication channels, social media marketing allows your brand to directly engage with both existing and prospective customers.
This allows for a more proactive approach to customer engagement and, if done right, can help improve your brand’s image, while strengthening the relationship you share with your customers. However, if done wrong, social media can break a brand as easily as it can make it.
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Here are a few best practices that can help you start social media for your business on the right foot:
Social media tips for small businesses
1 – Determine Your Voice
The first, and most crucial, part of any social media engagement is deciding upon your voice. Take a call on whether you’re going to be strictly business-like and corporate or if you’re going to be casual (or even downright goofy). Take care to ensure that the voice you pick isn’t too far off from your brand’s image and that it appeals to or is representative of the people you’re trying to reach. It may take a while to get this right, so don’t be afraid of playing around for a bit. But once you find the perfect match, make sure you stick to it.
2 – Create Brand Awareness
From starting grass-roots campaigns to engaging with industry leaders and influencers, there are plenty of ways to stay active and relevant on social media. Make sure that you create and share worthwhile content. This could be anything – blog posts, infographics, industry news, etc. The more value you add to various conversations and your timeline), the more followers you’re likely to get. It will also help get your brand into people’s feeds and minds.
3 – Interact and Engage
While creating and sharing relevant content is good, it is not good enough. To truly build relationships with your customers and industry influencers, it is important for you to interact with them too. Be sure to reply to comments, tweets and posts at the earliest. This will let your followers know that you’re actually interested in what they have to say
Also don’t be afraid to engage in dialogue wherever possible. Starting conversations with influencers and answering questions on platforms like Quora are but two among many different ways in which your brand can engage with customers in a healthy and helpful manner. Just be wary of trolls and spammers.
4 – Don’t Spam
Sharing is caring, and in the case of social media management, it is the key to growing too. However, too much sharing can be detrimental to your social strategy. A post a day may still get some attention, but ten posts a day may get nearly none and may lead to your audience switching off altogether. So, create a content calendar and stick to it. Remember: everything you share – images, status updates, videos, etc. – must reflect your brand and be of value to your customers.
5 – Respond to Feedback ASAP
The feedback loop is the most important aspect of all social engagements. Do not give in to the temptation of selectively deleting negative comments. Instead, make sure you respond to all feedback – be it positive or negative. It is also important to close the feedback loop wherever possible. Resolve customer complaints at the earliest and let them know once their issues have been resolved. This helps customers old and prospective, know that you are actively listening to them and willing to discuss and resolve any problems.
There you go: our top 5 tips on how to get started with social media engagements. Whether you’re a small company trying to get the word out or a larger organization getting ready to wade into the social media sea, these tips should come in handy when designing your own social media strategy.
Should you need more information on getting started, or need help optimizing your social media engagement, please feel free to contact MattsenKumar Social Media Optimization team’s at firstname.lastname@example.org